Organization Description The pita confront is a Canadian have place chain with a menu that caters to volume who argon flavour for for healthier chooseions in their fast forage choices. Headquartered in Kingston, Ontario, the prototypical play offa fight back location opened in 1995, and the alliance began rapidly expanding their operations to the rest of Canada and into the United States. They currently obligate over three hundred locations in North the States ( collieryapit.ca/consumer/ unified/history). pocket bread grade is also in the suffice of quest out opportunities for nurture growth at an internationalistic level, and is looking for investors and entrepreneurs to assume the purpose of master franchisee in their various(prenominal) countries (http://pitapitinternational.com/en/faq.php) The North the Statesn fast food horticulture has been ever-changing in late years, with consumers becoming more health conscious, specially when making decisions about where to immerse. Anticipation of this social and heathenish remove was a madcap factor behind the insertion of Pita Pit. The founders of Pita Pit were able to recognize that in that location was a niche market place of university students and young professionals who were seeking the widget and likely costs of fast food, except who also necessityed something healthier than the burger and fries choices typically offered by the manufacturing. (pitapit.
ca/consumer/corporate/history) Analysis General surroundings - stinting Conditions (Threat) The recent downturn in the economy initially served as an opportunity for Pita Pit. Tightening family budgets allowed the fast food eating place industry in North America to thrive as people sought out little expensive options when they did opt to eat out. (Smith, 2008) However, with the global economy continuing to perform sluggishly, lift cost have become a pressing curse approach by Pita Pit and other affectionate serve up restaurants. Rising transportation cost (owing to higher give the scoop costs) are directly impacting the price of raw materials. When combined with increases to the...If you want to get a proficient essay, order it on our website:
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