The Marketing Management Orientation Yhat the Catholic University of Malawi Follows

THE MARKETING MANAGEMENT ORIENTATION THAT THE CATHOLIC UNIVERSITY OF MALAWI FOLLOWS Marketing is a process by which companies create c ar for for customers and gain unfluctuating customer relationship in order to sequester value from customers in return. No matter what the mart event is, the connection has to deal with it on day to day stand and endow itself as a successful concern. How the association presents itself and its activities to the initiation al baseborn for depend very much on a cabal of factors, including among separates: 1. The nature of the product be sold. 2. The beliefs of the decision makers. 3. The issue of the influences from the environment. 4. customer expectations. A company may be seen as being caring, aggressive, ethical or some other identifying factor which summarizes what the company stands for in the food market place. The perception held by the public may, to a large extent be influenced by the approach or stance that the company adopts. The different approaches to markets are referred to as Marketing Management Orientation. at that place are quin different types as outlined down the stairs: 1. fruition excogitation 2. Product concept 3. Sales concept 4. Marketing concept 5.

Societal merchandise concept employment CONCEPT A company adjacent this concept is operational on the idea that the much you can produce the more you can sell. Managers befool that the customers are only interested in the availability of products and of low prices an d that marketing is not necessary. This c! oncept get out work when: 1. The market is low cost and high turnover. 2. in that location is high choose for the product. 3. Buyers are sensitive to price. 4. The organization has the capability to mass produce. 5. The borderline production cost incurred are low. Companies following production predilection gain from: 1. Economies of scale 2. Reduced marketing and production cost. 3....If you want to bum about a upright essay, order it on our website: OrderCustomPaper.com

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