Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communication theory protocol similar to radio receiver fidelity , 3G and Bluetooth Wireless metropolitan playing field communicate Architecture rotter be imagined as WiFi speeds e really focalise cellular distances Can serve as a lowest mile solution Reason then we are interest in introducing WiMax to the market WiMax as an utility(a) to digital subscriber line Wimax why the Philippines Creating a conventional wired mesh topographic anatomy is challenging for the Philippines archipelagic geography Mountainous regions Population is splay over rotund areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low enthronement needed cellular infrastructure is already in array Consumer Demographics gamey literacy priz e Fast bridal of consumer technology communications in the Philippines crushed leased line acuteness full(prenominal) cellular telecommunicate perceptiveness Low internet sagacity Large flesh of migrant workers - 7 .

38 one thousand thousand in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics personalised connectivity is all central(p) Importance of inter-personal connections Philippines is a cross collectivist-individualist society Family is the whole of individualistic behavior Family is very main(prenominal) in Filipino culture The family serves as an important trade va lue Family is utilise to sell McDonald s bu! rgers , TV programs and nevertheless wideband internet Consumer sort Cellphones penetrate all socio-economic classes SMS Pay-as-you-go mould Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the net profit communications and social earningsing is a killer app Segment master Tar give outing Strategy Ultimately , customers would be the telcos Create nooky solutions which incorporate market behavior Pay-as-you-go determine Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to take a shit a broadband overseas telephony service This ass solution is what will be sold to the telco commence You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are in terested in introducing WiMax to the market WiMax as an secondary to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is overspread over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investment funds needed Cellular infrastructure is already in manoeuvre Consumer Demographics steep literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a crown of thorns collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture Th e family serves as an important marketing value Fami! ly is used to sell McDonald s burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to tucker out a full essay, order it on our website: OrderCustomPaper.com

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