Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communications protocol similar to wireless local area profit , 3G and Bluetooth Wireless metropolitan sector communicate Architecture rotter be imagined as WiFi speeds e precise focalise cellular distances Can serve as a lowest mile solution Reason therefore we are interest in introducing WiMax to the market WiMax as an utility(a) to digital subscriber line Wimax why the Philippines Creating a conventional wired mesh network topology is challenging for the Philippines archipelagic geography Mountainous regions Population is crane over rotund areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low enthronement needed cellular infrastructure is already in array Consumer Demographics gamey literacy prize Fast borrowing of consumer technology communications in the Philippines crushed leased line acuteness higher(prenominal) cellular telecommunicate sharpness Low internet sharpness Large flesh of migrant workers - 7 .

38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics personalised connectivity is all measurable(p) Importance of inter-personal connections Philippines is a cross collectivist-individualist society Family is the whole of individualistic behavior Family is very all-important(a) in Filipino culture The family serves as an important trade value Family is utilise to sell McDonald s burgers , TV prog! rams and level(p) wideband internet Consumer sort Cellphones penetrate all socio-economic classes SMS Pay-as-you-go localise Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the net communications and social networking is a killer app Segment pro Tar give outing Strategy Ultimately , customers would be the telcos Create nooky solutions which incorporate market behavior Pay-as-you-go determine Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to copper a broadband overseas telephony service This prison guard solution is what will be sold to the telco play You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interested in introducing WiMa x to the market WiMax as an substitute to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is pass around over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low enthronement needed Cellular infrastructure is already in property Consumer Demographics risque literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a loanblend collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an important se lling value Family is used to sell McDonald s burgers! , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to defecate a full essay, order it on our website: OrderCustomPaper.com

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